This has to be good news: magazine ad pages rose in the second quarter, albeit by just 0.8%, vs. the same quarter last year – the first increase since 2007, according to B2B Media Business.

Also encouraging is the list of magazines leading the charge in terms of ad increases, including titles such as Fast Company – at a whopping 31.4% – Barron’s, Bloomberg Businessweek and Entrepreneur.  If business magazines are seeing increased ad sales, it seems clear that B2B companies are increasing their ad budgets – a good indicator that we’re pulling out of the economic doldrums.  Hopefully it also means increased IT budgets at the end user companies that are reading all these business magazines.

Another positive indicator is that fewer magazines shut down in the first half of the year – 87, to be exact, way down from the 279 that closed shop in the first half of 2009. And 90 new magazines were introduced, which I find almost astounding in this economy, even if it is way down from the 187 new publications during the same period last year.

Call me an optimist, but I’m looking at both of these tidbits as good news.

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This entry was posted on Tuesday, July 13th, 2010 at 1:49 pm and is filed under IT marketing, IT publishing, marketing. You can subscribe via RSS 2.0 feed to this post's comments. Responses are currently closed, but you can trackback from your own site.