KACE in point on the power of case studies
In my last post I mentioned how it’s possible to parlay a single customer interview into numerous marketing materials, from case studies to videos. In doing a bit of prep for an interview with the CEO of KACE, I found the systems management appliance vendor to be a perfect example of my point.
Case studies – or “KACE Studies” as the company calls them – are all over the KACE web site. Big, fat customer quotes scream out from practically every page, with smiling, happy customers glowing about various KACE products. Click on the Customers tab and you’ll find a long list of customer case studies, many in both written and video format.
If you’re a potential client checking out KACE, this is powerful stuff – actual customers, nearly 3 dozen of them, who you can see and hear telling about their experiences with KACE products. Clearly, KACE figured out that the effort it takes to pull these case studies together is well worth it, especially when you can parlay the interviews into multiple marketing pieces.
End result: KACE can now write its own success story, as last month it was acquired by Dell.
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