http://pdedit.com/blog Helpful tips for IT marketers Fri, 19 Nov 2010 19:40:43 +0000 http://backend.userland.com/rss092 en I recently came across an interesting post about multi-path marketing on the Technology Marketing Blog, written by a trio of IDC analysts. The post pointed out the complexity technology companies face in implementing multi-path marketing campaigns due to the three dimensions that come into play: 1.     The voice by which you ... http://pdedit.com/blog/uncategorized/great-content-is-the-key-to-long-term-multi-path-marketing/ The San Francisco Giants at long last won the World Series last week and ShoreTel found a way to make significant hay with the achievement. ShoreTel provides voice-over-IP equipment and counts the Giants as one of its customers.  In 2009, the company created a series of content relative to its Giants ... http://pdedit.com/blog/it-marketing/giants-take-the-world-series-%e2%80%93-and-shoretel-wins-too/ IDG Enterprise’s forthcoming LeadAccel online reporting service is the latest example of a tool that should be a boon for marketers looking to improve their lead nurturing capabilities. I’m probably biased here, since I worked for IDG’s Network World publication for 11 years and still do a fair amount of work ... http://pdedit.com/blog/marketing/idg%e2%80%99s-leadaccel-shows-promise-for-lead-nurturing/ This has to be good news: magazine ad pages rose in the second quarter, albeit by just 0.8%, vs. the same quarter last year – the first increase since 2007, according to B2B Media Business. Also encouraging is the list of magazines leading the charge in terms of ad increases, including ... http://pdedit.com/blog/marketing/ad-pages-up-fewer-magazines-fold-positive-indicators-of-increasing-marketing-budgets/ In my last post I mentioned how it’s possible to parlay a single customer interview into numerous marketing materials, from case studies to videos.  In doing a bit of prep for an interview with the CEO of KACE, I found the systems management appliance vendor to be a perfect example ... http://pdedit.com/blog/it-marketing/kace-in-point-on-the-power-of-case-studies/ Unless you are completely ecstatic with the white papers your firm produces and the results they deliver, you’ll want to check out “Reengineering the White Paper,” a 3-part series published by The Bloom Group consultancy that offers a prescription for how to produce more compelling white papers and ensure they ... http://pdedit.com/blog/marketing/sound-tips-for-producing-white-papers-that-resonate/ I’m pretty sure that, at one time or another, every blog has to include a story about customer service hell.  It’s probably more therapeutic for the blogger more than anything, especially in a blog that’s supposed to offer marketing tips. But I’ll justify this on the idea that bad customer ... http://pdedit.com/blog/it-marketing/now-i-remember-why-i-ditched-verizon/ Everyone loves a good survey – and a survey can certainly be an effective marketing tool, especially when the numbers say what you want them to say. But if your survey is to have any credibility, you need to tell people how many qualified respondents it is based upon. This came up ... http://pdedit.com/blog/marketing/surveys-response-rates-and-credibility/ AdMedia Partners earlier this week released the results of its 16th annual survey of media and marketing services executives.  This appears to be a fairly significant undertaking, as the survey goes to some 7,400 executives in the advertising, marketing services and related industries, according to AdMedia Partners. (I say “appears ... http://pdedit.com/blog/marketing/survey-says-budgets-up-social-media-confusion-reigns/ The folks at Vertical Systems Group are predicting that Ethernet business services will hit $40.2 billion in revenue by 2014, the result of double-digit growth over the next few years.  I believe it for a couple of reasons. One, these folks have been following the carrier market for more than two ... http://pdedit.com/blog/it-marketing/carrier-ethernet-is-ripe-for-success-stories/