http://pdedit.com/blog Helpful tips for IT marketers Tue, 13 Jul 2010 18:49:56 +0000 http://backend.userland.com/rss092 en This has to be good news: magazine ad pages rose in the second quarter, albeit by just 0.8%, vs. the same quarter last year – the first increase since 2007, according to B2B Media Business. Also encouraging is the list of magazines leading the charge in terms of ad increases, including ... http://pdedit.com/blog/marketing/ad-pages-up-fewer-magazines-fold-positive-indicators-of-increasing-marketing-budgets/ In my last post I mentioned how it’s possible to parlay a single customer interview into numerous marketing materials, from case studies to videos.  In doing a bit of prep for an interview with the CEO of KACE, I found the systems management appliance vendor to be a perfect example ... http://pdedit.com/blog/it-marketing/kace-in-point-on-the-power-of-case-studies/ Unless you are completely ecstatic with the white papers your firm produces and the results they deliver, you’ll want to check out “Reengineering the White Paper,” a 3-part series published by The Bloom Group consultancy that offers a prescription for how to produce more compelling white papers and ensure they ... http://pdedit.com/blog/marketing/sound-tips-for-producing-white-papers-that-resonate/ I’m pretty sure that, at one time or another, every blog has to include a story about customer service hell.  It’s probably more therapeutic for the blogger more than anything, especially in a blog that’s supposed to offer marketing tips. But I’ll justify this on the idea that bad customer ... http://pdedit.com/blog/it-marketing/now-i-remember-why-i-ditched-verizon/ Everyone loves a good survey – and a survey can certainly be an effective marketing tool, especially when the numbers say what you want them to say. But if your survey is to have any credibility, you need to tell people how many qualified respondents it is based upon. This came up ... http://pdedit.com/blog/marketing/surveys-response-rates-and-credibility/ AdMedia Partners earlier this week released the results of its 16th annual survey of media and marketing services executives.  This appears to be a fairly significant undertaking, as the survey goes to some 7,400 executives in the advertising, marketing services and related industries, according to AdMedia Partners. (I say “appears ... http://pdedit.com/blog/marketing/survey-says-budgets-up-social-media-confusion-reigns/ The folks at Vertical Systems Group are predicting that Ethernet business services will hit $40.2 billion in revenue by 2014, the result of double-digit growth over the next few years.  I believe it for a couple of reasons. One, these folks have been following the carrier market for more than two ... http://pdedit.com/blog/it-marketing/carrier-ethernet-is-ripe-for-success-stories/ Apple last week posted a warning on its developer web site that will won’t stand for iPhone apps intended to provide location-based advertising. “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by ... http://pdedit.com/blog/marketing/apple-hates-location-based-ads/ Penton Media has filed for Chapter 11, but it seems like a kinder, gentler bankruptcy to me.  When I picture a company filing for bankruptcy, I envision people hanging their heads in shame, massive layoffs, huge budget cuts and no more K-cups in the kitchen. None of that appears to be ... http://pdedit.com/blog/it-publishing/a-shiny-happy-chapter-11/ I’ve been helping Network World line up speakers to present end user case studies at its IT Roadmap events for more than four years now.  IT Roadmap is a one-day event held in 10 U.S. cities that covers multiple technologies in separate breakout sessions and workshops. (Learn more here.) In the ... http://pdedit.com/blog/it-marketing/hello-world/