Archive for the 'White papers' Category

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IDG’s LeadAccel shows promise for lead nurturing

Thursday, November 4th, 2010

IDG Enterprise’s forthcoming LeadAccel online reporting service is the latest example of a tool that should be a boon for marketers looking to improve their lead nurturing capabilities.
I’m probably biased here, since I worked for IDG’s Network World publication for 11 years and still do a fair amount of work for IDG, but LeadAccel makes [...]

Categories: IT marketing, IT publishing, White papers, marketing

Sound tips for producing white papers that resonate

Thursday, March 18th, 2010

Unless you are completely ecstatic with the white papers your firm produces and the results they deliver, you’ll want to check out “Reengineering the White Paper,” a 3-part series published by The Bloom Group consultancy that offers a prescription for how to produce more compelling white papers and ensure they get in the right hands.
Part [...]

Categories: IT marketing, White papers, marketing