This has to be good news: magazine ad pages rose in the second quarter, albeit by just 0.8%, vs. the same quarter last year – the first increase since 2007, according to B2B Media Business.
Also encouraging is the list of magazines leading the charge in terms of ad increases, including titles such as Fast Company [...]

Unless you are completely ecstatic with the white papers your firm produces and the results they deliver, you’ll want to check out “Reengineering the White Paper,” a 3-part series published by The Bloom Group consultancy that offers a prescription for how to produce more compelling white papers and ensure they get in the right hands.
Part [...]

Everyone loves a good survey – and a survey can certainly be an effective marketing tool, especially when the numbers say what you want them to say.
But if your survey is to have any credibility, you need to tell people how many qualified respondents it is based upon.
This came up today because I was poring [...]

AdMedia Partners earlier this week released the results of its 16th annual survey of media and marketing services executives.  This appears to be a fairly significant undertaking, as the survey goes to some 7,400 executives in the advertising, marketing services and related industries, according to AdMedia Partners. (I say “appears to be” because, oddly, AdMedia [...]

Apple last week posted a warning on its developer web site that will won’t stand for iPhone apps intended to provide location-based advertising.
“If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team [...]