IDG Enterprise’s forthcoming LeadAccel online reporting service is the latest example of a tool that should be a boon for marketers looking to improve their lead nurturing capabilities.
I’m probably biased here, since I worked for IDG’s Network World publication for 11 years and still do a fair amount of work for IDG, but LeadAccel makes [...]
This has to be good news: magazine ad pages rose in the second quarter, albeit by just 0.8%, vs. the same quarter last year – the first increase since 2007, according to B2B Media Business.
Also encouraging is the list of magazines leading the charge in terms of ad increases, including titles such as Fast Company [...]
Penton Media has filed for Chapter 11, but it seems like a kinder, gentler bankruptcy to me. When I picture a company filing for bankruptcy, I envision people hanging their heads in shame, massive layoffs, huge budget cuts and no more K-cups in the kitchen.
None of that appears to be happening at Penton. Rather, according [...]