Ad pages up, fewer magazines fold: Positive indicators of increasing marketing budgets
Tuesday, July 13th, 2010This has to be good news: magazine ad pages rose in the second quarter, albeit by just 0.8%, vs. the same quarter last year – the first increase since 2007, according to B2B Media Business.
Also encouraging is the list of magazines leading the charge in terms of ad increases, including titles such as Fast Company [...]