In my last post I mentioned how it’s possible to parlay a single customer interview into numerous marketing materials, from case studies to videos.  In doing a bit of prep for an interview with the CEO of KACE, I found the systems management appliance vendor to be a perfect example of my point.
Case studies – [...]

Unless you are completely ecstatic with the white papers your firm produces and the results they deliver, you’ll want to check out “Reengineering the White Paper,” a 3-part series published by The Bloom Group consultancy that offers a prescription for how to produce more compelling white papers and ensure they get in the right hands.
Part [...]

I’m pretty sure that, at one time or another, every blog has to include a story about customer service hell.  It’s probably more therapeutic for the blogger more than anything, especially in a blog that’s supposed to offer marketing tips. But I’ll justify this on the idea that bad customer service is one more thing [...]

Everyone loves a good survey – and a survey can certainly be an effective marketing tool, especially when the numbers say what you want them to say.
But if your survey is to have any credibility, you need to tell people how many qualified respondents it is based upon.
This came up today because I was poring [...]

AdMedia Partners earlier this week released the results of its 16th annual survey of media and marketing services executives.  This appears to be a fairly significant undertaking, as the survey goes to some 7,400 executives in the advertising, marketing services and related industries, according to AdMedia Partners. (I say “appears to be” because, oddly, AdMedia [...]